Founded in 2017 by Andrew Romeo, Shopfront is an established SaaS marketing platform in the pharmaceutical industry.
At its core, Shopfront specializes in designing & executing data-driven marketing campaigns to drive customer engagement. The company offers a bespoke platform that empowers business owners to efficiently manage their digital & print marketing collateral. The holistic platform integrates with the store’s point-of-sale system (POS) & empowers business owners to increase sales & revenue via in-store promotional campaigns
Having established itself in the Australian pharmaceutical industry, Shopfront wanted to expand its services & enter a new market – consumer retail.
The Shopfront team wanted to leverage its experience & design a data-driven marketing solution for retail store owners. Their new online ticketing module would enable business owners to educate & guide customers along the buying journey with informative content, resulting in a positive sales performance.
To surmount these challenges, the Shopfront team would need to infuse new funds. The founding team wanted to do so without diluting equity or pledging personal collateral.